The Science Of Psychology And Psychology - 2314 Words

Chapter 1: The Science of Psychology Downs, Martin. â€Å"Psychology vs. Psychiatry: Which is better?† WebMd.com. WebMD, Inc., 2005. Web. 30 Nov. 2014. The article is about the importance of psychology, the article is written by the Downs Martin in the year of 2005. This article is very much important and it is providing information about the psychology and about the psychiatrist. In the medical treatment the psychological is very useful and significant means of medical treatment. According to writer, the science of psychology is very much important and in science the psychology is very important. Koren, Marina. â€Å"B.F. Skinner: The Man Who Taught Pigeons to Play Ping-Pong and Rats to Pull Levers.†Smithsonian.Smithsonian Magazine. 20 Mar. 2013. Web. 30 Nov. 2014. This article is about the important invention of B.F. Skinner that he has made in the year of 2013, he did a significant study where he taught pigeon to read and in this way, he made different innovation about the automatic learning of children. The article is very much important as the researcher Koren Marina did a significant research on enclosed sleeping space for the children where the temperature and humidity can be controlled, but his invention did not get much regard. Chapter 2: The Biological Perspective Brains Dreamy on Magic Mushrooms. New Scientist 223.2977 (2014): 13. Academic Search Premier.Web. 30 Nov. 2014. The article was written on the field of new science and it was the research on theShow MoreRelatedPsychology as a Science1163 Words   |  5 PagesPSYCHOLOGY AS A SCIENCE Psychology is the scientific study of the behavior of individuals and their mental processes. (Fuchs amp; Milar, 2002). But what makes it a scientific study? First of all, why not? Nowadays the idea of psychology as a science seems so natural to us, but it was not always like this. The late-eighteenth-century declaration that a true scientific study of the mind was not possible posed a challenge that was answered in the nineteenth century when the possibilityRead MoreIs Psychology A Science?1518 Words   |  7 PagesWhether psychology is a science or not has been a long running debate between psychologists and other scientists alike. There have been various attempts at making psychology a scientific discipline in the past such as the movement from behaviourism into cognitivism. Researchers such as Wundt and Watson have worked hard to bring psychology into the world of scientific research and through the years have made a very good start but have they managed to achieve scientific criteria? Berezow (2012) definedRead MoreIs Psychology A Science?998 Words   |  4 PagesThe question that ‘psychology is a Science’ motivates a substantially critical debate amongst many professions, having very strong opinions. To come to a vigorous conclusion on this subject we must take into recognition both sides of the argument, what is science, and weather Psychology meets the principles of Science. In doing this the following essay will be debating the principles of science, the scientific unifying approach, poppers opinion on whether psychology is a science through his theoryRead MorePsychology as a Science1774 Words   |  8 PagesDefine Psychology. Is psychology a science? Elucidate your answer with relevant arguments. DEFINITIONS OF PSYCHOLOGY Psychology has been defined in different ways.Some people have defined psychology as an art.Other people have defined psychology as a science.Many text books define psychology as the science of mind and behavior.Psychology involves the study of human nature and/or behavior.Different opinions come from different perspectives. Eric Pettifor at GIGANTOPITHECUS defines psychology as anRead MoreIs Psychology a Science2271 Words   |  10 PagesIs psychology a science? Discuss using evidence from the five approaches. To answer this question I feel it is important to understand the definitions of psychology and science. I will start with definitions of the terms psychology and science and will briefly review the methods of psychology. I will outline the behaviourist approach, the psychoanalytical approach, the cognitive approach, the humanistic approach and the biological approach. In order to confirm whether psychology can fulfil theRead MoreIs Psychology A Science?2038 Words   |  9 Pagesbeing that science helps many parts of our lives? â€Å"Like all science, psychology is knowledge: and like science, it is knowledge of a definite thing, the mind† in this quote by James Mark Baldwin, it states that psychology is a science, a science that is being used in many different ways. Unlike usual science, that teach us about cells, rocks, and animals, this science gives us a glimpse of something that everyone has and something that everyone has questions about†¦ the mind! Psychology helps us inRead MoreIs Psychology A Science?2372 Words   |  10 PagesPsychology as a science is very complicated, with many parts and attributions to other fields of science. These many parts come together to help explain why humans behave the way they do. Most of this depends on the brain and the way it tells our bodies to react to the environment around us. Our brain function allows us to have these reactions, along with many other things that make up a person. Their motivation, emotions, development, and personality are all products of the different functions andRead MorePsychology Is The Science Of Natural Science1080 Words   |  5 PagesPsychology as the behaviorist views it is a purely objective experimental branch of natural science. Its theoretical goal is the prediction and control of behavior. Introspection forms no essential part of its methods, nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness -John B. Watson There are five main approaches to psychology known as â€Å"schools of thought† that make assumptions about the nature ofRead MoreReflecting On Psychology As A Science912 Words   |  4 Pages Reflecting on Psychology as a Science Before I had ever begun to ponder cognitive abilities, or understand the connections between Dopamine and schizophrenia, my concepts of psychology were shaped by the perverse world of popular culture. Prime time psychologists tend to come in two forms. Viewers are either enticed by an intense and traumatized psychologist who sneaks into the minds of criminals or annoyed be the one episode guest star analyst whose only goal seemsRead MoreIs Psychology a Science? Essay1133 Words   |  5 PagesThe British Psychological Society states that ‘Psychology is the scientific study of people, the mind and behaviour’ (BPS). In this essay I will be discussing what is actually meant by this and whether psychology fits into both the traditional views of a science, as well as more contemporary perspectives. It is widely suggested that Psychology is a â€Å"coalition of specialities† meaning it is multi-disciplinary (Hewstone, Fincham and Foster 2005, page 4). I will therefore e xamine whether it could be

E Markets And E Commerce Activities - 800 Words

Another phenomenon, was regarding the emergence of e-markets. E-markets surfaced to facilitate online commerce activities. Producers and many companies, which act as third party, realized that internet could be used to not only augment sales, through advertisements, but also to directly sell products. E-markets and E-commerce As discussed earlier, the concept of e-market and e-commerce is directly related with internet. The modern technology has not only provided platform where companies can directly engage with customers and advertise their products, but also they can sell products. The statistics below depict the annual increase, from the year 2012 to 2013. As per projections, in the year 2018, the Business to Consumer online sales would reach $2, 356 billion, which shows effective these e-markets are and how high e-commerce activities are (Statistica, 2016). The increased online commerce activity also reveals that the systems, used for online commerce activity, have improved radically. This is considered one of the reasons, why the scale of sales, online, has increased. The most sophisticated and technology-based method are being used to facilitate only transactions and commerce related activities. Digital law Because of the increased role of internet, political-social-economic, states have made digitial laws to regulate affairs online. These laws are primarily meant to keep internet a safer place, from where people could retrieve information, market theirShow MoreRelatedImpact of E-Commerce to Malaysian Economy854 Words   |  4 PagesIMPACT OF E-COMMERCE ON THE MALAYSIAN ECONOMY E-commerce is the new buzz word. With the advent of the Internet, the development of e-commerce in both the developed and developing economies has developed at a rapid pace. Developing countries such as Malaysia are catching up fast as there are already 1.2 million Internet users. The private sector and the Government have taken initiatives to implement e-commerce. Physical and legal infrastructure for e-commerce in Malaysia have been put in placeRead MoreE Commerce Vs. Electronic Commerce1527 Words   |  7 PagesThere are plenty of ways to define the definition of E-commerce. For example, according to the Oxford Dictionary, E-commerce or electronic commerce is the commercial transaction that conducted electronically on the Internet. Some people define E-commerce as the processes of buying, selling, or exchanging products, services, and information by using the computer network technology such as the Internet. E-commerce does not only provide the function of buying and selling good s and services online viaRead MoreImpact Of E Commerce On International Trade Essay1045 Words   |  5 PagesE-COMMERCE ON INTERNATIONAL TRADE MUKESHV.M , (MCom,MBA Finanace,MPhil) Assistant Professor In Commerce And Management Studies, Mar Osthastheos College (Affiliated To University Of Calicut) Perumpilavu,Kunnamkulam,Thrissur-680519Ph:04885 282000Mob:9895617021Email:Mukeshmurli640@Gmail.Com Abstract The purpose of the present study is to investigate the impact of E-Commerce on international trade . electronic commerce offers economy wide benefits to all countries. The gains are likely to be concentratedRead MoreThe Effects Of E Commerce On Global Trade1524 Words   |  7 PagesThe effects of E-commerce in Global Trade Introduction E-commerce is a term describing a new and innovative more efficient way of doing business completely by use of the internet, to conduct trade dealings both on a national and global scale. E-commerce offers a different mode of performing trade throughout the world without the need for tangible contact between the buyer and seller. The new transaction mode of purchasing and supplying goods has become explosive in terms of efficiency, competitivenessRead MoreApplication Of Electronic Commerce ( E Commerce ) On Small Medium Enterprise ( Sme )1455 Words   |  6 PagesImplementation of electronic commerce (e-commerce) on Small Medium Enterprise (SME) In this globalization era, new businesses are emerging and developing very rapidly where competition between businesses are becoming more aggressive. This situation may impact on small business or familiar with small and medium enterprise (SME). In order to survive and stay competitive, SMEs implements a vary of approaches or strategies, such as by adopting internet-based or web based (e-commerce) in their business. ManyRead MoreE Commerce, An Aspect Of Information Communications Technology1335 Words   |  6 Pagescapacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking toRead MoreThe Challenges of E-Commerce1403 Words   |  6 PagesThe Challenges of E-Commerce MKT552 The Challenges of E-Commerce Today’s business managers face many challenges when migrating a traditional ‘brick and mortar’ company to that which is now known as the evolutionary ‘click and mortar’ business model – that is, a business that operates in the Internet market space. To stand boldly in the face of challenges presented by the networked economy, firms must develop competencies that enable not only high performance market interactivity and adaptiveRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal productsRead MoreE Commerce, An Aspect Of Information Communications Technology1340 Words   |  6 Pagescapacities through the use of tools such as electronic commerce (e-commerce) (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce, an aspect of information communications technology (ICT), is defined as the buying, selling, and marketing of goods and services online (Hua et al., 2015). E-commerce lowers costs, increases revenues, raises productivity, and brings access to new markets (Briggeman Whitacre, 2010; Roe et al., 2014). E-commerce has advantages for small farm farmers seeking toRead MoreE-Commerce: Its Development and Future Perspectives754 Words   |  3 PagesE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES E-COMMERCE Manzoor and Amir defined E-commerce as the buying and selling of goods and services via electronic means such as the internet. The e-commerce is generally efficient due to its availability throughout where the buyers meet the sellers online. Some services rendered to customers via e-commerce service include: automated data collection systems, mobile commerce, supply chain management

Understanding Marketing and Marketing Process Free Essays

Understanding Marketing and Marketing Process Marketing Is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business as buyers face an abundance of suppliers seeking to satisfy their every need, companies and nope FLT organizations cannot survive today by simply doing a good job. They must do an excellent Job if they are to remain in the increasingly competitive global marketplace. We will write a custom essay sample on Understanding Marketing and Marketing Process or any similar topic only for you Order Now Many studies have demonstrated that the key to profitable performance is to know and satisfy target customers with imitatively superior offers. This process takes place today in an increasingly global, technical, and competitive environment. The Marketing Process The marketing process is the process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Target customers stand at the center of the marketing process. There are following steps in Marketing Process: l. Analyzing marketing opportunities II. Selecting target markets Ill. Developing the marketing Mix IV. Managing the marketing effort l. Analyzing marketing opportunities First step of the marketing process is analyzing market opportunities and availing these opportunities to satisfy the customer’s requirements to have competitive advantage. The marketing function of analyzing market opportunities is important in the marketing planning process. Any marketing manager must analyses the long-run opportunities In the market to improve the business unit’s performance. To evaluate its opportunities firms needs to operate a reliable marketing Information system. Marketing research is an indispensable marketing tool for this purpose. Researching the market allows the company to gather intimation about their customers, compete y environmental changes to determine the market opportunities. II. Selecting the target Market: To succeed in today’s competitive marketplace, companies must be customer centered. They must titers and an win customers from competitors and keep them by delivering greater value. Ђ Sound marketing requires a careful, deliberate analysis of consumers. Since companies cannot satisfy all consumers in a given market, they must divide up the total market (market segmentation), choose the best segments (market targeting), and sign strategies for profitably serving chosen segments better than the competition (market positioning). Ill. Developing the Marketing Mix Once the company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of the marketing mix. The marketing mix is the set of control lovable marketing variables that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything that the firm can do to influence the demand for its product. These variables are often referred to as the â€Å"four AS. † 1). Product stands for the â€Å"goods-and- Irvine† combination the company offers to the target market. 2). Price stands for the amount of money customers have to pay to obtain the product 3). Place stands for company activities that make the product available to target cons mummers. ). Promotion stands for activities that communicate the merits of the product and persuade target consumers to buy it. An effective marketing program blends all of the marketing mix elements into a coordinated program designed to achieve the company’s marketing objectives by delivering value to consumers. Some critics feel that the four As omit or underestimate certain important activities. 1. â€Å"Where are services? † they ask. 2). â€Å"Where is packaging? † 3). The 4 As seems to take the seller’s view rather than the buyer’s view. 4). Perhaps a better classification would be the 4 CSS: a). Product = Customer Solution. B). Price = Customer Cost. C). Place = Convenience. D). Promotion = Communication ‘V. Managing the Marketing Effort The company wants to design and put into action the marketing mix that will best achieve its objectives in target markets. This involves four marketing management functions. The four functions are: analysis, planning, implementation, and control a. Marketing Analysis: Marketing analysis involves a complete analysis to the company’s situation. The company performs analysis by Identifying environmental opportunities and threats. Analyzing company strengths and weaknesses to determine which opportunities the company can best pursue. Feeding information and other inputs to each of the other marketing management functions b. Marketing Planning: Within each business unit, functional plans must be prepared, including marketing Pl mans. Such plans include marketing plans which are aggregate plans consisting of plans for product lines, brands and markets. Marketing planning involves deciding on marketing strategies that will help the company to attain its overall strategic objectives. A detailed plan is needed for each business, product, or brand. A product or brand plan should contain the following sections :executive summary, current marketing situation ,threats and opportunity analysis, objectives and issues , marketing strategies, action programs, budgets, and controls. C. Marketing Implementation: Marketing Implementation is the process that turns marketing plans into marketing a actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the and â€Å"why† of marketing activities, implementation addresses the â€Å"who†, â€Å"where†, â€Å"when†, and â€Å"how†. One firm can have essentially the same strategy as another, yet win in the market- place through faster or better execution. Successful implementation depends on an action program that pulls all of the people and activities together and forms sound formal organizational structure its decision and reward structure (HARM functions and procedures) and the firm’s marketing strata shies fitting with its company culture (the shared system of values and beliefs). Marketing Control Marketing control is the process of measuring and evaluating the results of marketing strategies and plans, and taking corrective action to ensure the marketing objectives are attained. 4 Marketing Opportunities 1 . Market Penetration Market penetration meaner trying to increase sales of an organization’ s existing products or services in its existing markets. This can be accomplished by strengthening current customer relationships to increase their rate of product/ service utilization or trying to attract competitor customers or current non-users. . Market Development Market development meaner trying to increase sales of an organization’s current products or services in new markets. Market development may also involve identifying new uses for an existing product or service. 3 Product Development Product development meaner offering new or improved products or services in an organization’s existing markets. 4. Diversification Diversification meaner moving into entirely different lines of business—-unfamiliar products, services or markets. All organizations must find new attractive marketing opportunities to grow. But the challenge lies in determining which marketing opportunity offers the most long-term success. Strategic Marketing Services is available to help your organization through this basic marketing opportunity assessment and any other relevant market research activities specific to one of the four marketing growth strategies. Contact us to talk with one of our experienced project managers about your organization’s unique marketing opportunity. Develop a marketing strategy Effective marketing starts with a considered, well-informed marketing strategy. A DOD marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year. Write a successful marketing strategy 1. Identify your business goals To develop your marketing strategy, identify your overarching business goals, so that you can then define a set of marketing goals to support them. 2. State your marketing goals Define a set of specific marketing goals based on the business goals you listed above. These goals will motivate you and your team and help you benchmark your success. Make sure your overall strategies are also practical and measurable. A good marketing strategy will not be changed every year, but revised when your strategies have been achieved or your marketing goals have been met. Also, you may need to amend your strategy if your external market changes due to a new competitor or new technology, or if your products substantially change. 3. Research your market Research is an essential part of your marketing strategy. You need to gather information about your market, such as its size, growth, social trends and demographics (population statistics such as age, gender and family type). It is important to keep an eye on your market so you are aware to any changes over time so your strategy remains relevant and targeted. 4. Profile your potential customers Use your market research to develop a profile of the customers you are targeting and identify their needs. The profile will reveal their buying patterns, including how they buy, where they buy and what they buy. Again, regularly review trends so you don’t miss out on new opportunities or become irrelevant with your marketing message. While you try to find new customers, make sure your marketing strategy also allows you to maintain relationships with your existing customers. 5. Profile your competitors Similarly, as part of your marketing strategy you should develop a profile of your competitors by identifying their products, supply chains, pricing and marketing tactics. Use this to identify your competitive advantage – what sets your business apart from your competitors. You may also want to identify the strengths and nakedness of your own internal processes to help improve your performance compared with your competition. . Develop strategies to support your marketing goals List your target markets and devise a set of strategies to attract and retain them. An example goal could be to increase young people’s awareness of your products. Your corresponding strategies could be to increase your online social media presence by posting regular updates about your product on Twitter and Faceable; advertising in local magazines targeted to young people; and offering discounts for students. 7. Use the ‘5 As of marketing’ Identify your tactical marketing mix using the 5 As of marketing. If you can choose the right combination of marketing across product, price, promotion, place and people, your marketing strategy is more likely to be a success. 8. Test your ideas In deciding your tactics, do some online research, test some ideas and approaches on your customers and your staff, and review what works. You will need to choose a number of tactics in order to meet your customers’ needs, reach the customers within your target market and improve your sales results. How to cite Understanding Marketing and Marketing Process, Essays

Project Scheduling and Cost Control

Question: Discuss about the Project Scheduling and Cost Control. Answer: Introduction: In 1910s Henry Gantt, (an American mechanical engineer and management consultant) devised a special type of a bar chart called a Gantt chart that denotes a schedule of a particular project (Milos?evic?, 2013). In my research, I will use a Gantt chart to demonstrate the commencement and culmination periods of the summary and terminal rudiments of the task. Summary and terminal essentials in this case will comprise of the task breakdown structure of the entire project. Besides, the Gantt chart will be used to depict the dependency (that is the precedence linkage) correlation between activities (Taylor, 2008). As shown in the timeline, the research process will cover a period of eight months that is from April to November 2017. The terminal and summary elements of the study proposal are represented in a dependency relationship such that one is a prerequisite of the other. For instance, identification of the research proposal will be a precondition that is the phase must take place first before formulating the research questions. Throughout my researching activities, I will strive to insurer all stages in the Gantt chart are conducted as stipulated within the given time frames but I will also allow room for flexibility. Bibliography Milos?evic?, D. (2013). Project management toolbox : tools and techniques for the practicing project manager. Hoboken, N.J.: J. Wiley Sons. Taylor, J. (2008). Project scheduling and cost control : planning, monitoring and controlling the baseline. Ft. Lauderdale, Fla.: J. Ross Pub.